New Work

New Work: Hair By Steph

I just wrapped up a freelance project for a dear friend. Approaching me with the name “Hair By Steph”, we conversed a little regarding logo ideas and settled quite quickly on a signature-like approach, playing off the name. I explored a variety of type settings and ways of organizing it visually and selected the one that Steph liked immediately; seeing it applied to a business card — in a real-life context — allowed her to make a decision outside of the vacuum that occurs when seeing a logo alone, isolated on a white page. With an ecstatic review of the business cards, the approach to the site design was easy: maintain the simple colour scheme and employ some similar ornamentation. (If you’re curious, the coding was done entirely by your’s truly.)

This job went almost too smoothly, but I’m hardly regretting it. Check out the live site or see the overview of the project on my site.


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