I keep seeing the trailer for The Next Three Days and every time I do, it reminds me of the mistake Maple Pictures made when they ditched there old logo for the new one that adorns adverts today.
I can’t seem to find any information regarding when they changed their logo or any press releases discussing their rebranding, but below is how it looked before:
That’s a sexy logo! It’s a great concept well executed, and I was so proud that they avoided the maple leaf cliche. (If my memory serves me correctly, I remember seeing this in motion on-screen and all those lines were circling around — forming rings — and then aligned to form the “maple” text. Again, I can’t find any examples, but I swear I saw it, and it was awesome.) And then, in the not too dusty past, they introduce this:
Boring, boring, and boring. While I think the typeface they’ve used is attractive, there’s nothing to it! A gazillion companies have had their name set in all-caps and then inside a rectangle. Why on Earth would they drop the old, attractive and clever logo for this totally underwhelming word mark? The only thing I can figure is perhaps there were rendering issues when the old logo was scaled down, but who care?! Use the logo at whatever size is required! It’s not like it needs to be twenty feet tall.
A shame. A darn shame.