I’m sure, if you aren’t living under a rock without access to WiFi — darn those rocks with high lead content — then you’ll have heard the whole Gap logo fiasco, going from its familiar blue square to a logo that makes zero sense; then onto the announcement of a crowdsourcing project to find a logo to appease the angry masses, only to rescind all forward momentum and return to the blue square. Holy Slippery Banana Peel Batman! This obviously recalls the infamous cancellation of Tropicana’s redesign that received horrified response from consumers.
Have we reached an age where the consumer is the true decision maker? Or are these brands just a little weak at the knees when they hear a little negativity?