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This year’s campaign for D&AD’s New Blood show is out, and it’s rather morbid. The campaign features photos of famous creatives — oddly without much in the way of discernible facial expression — in the moment before committing suicide. And that’s pretty much it. A bit of light-hearted copy ensures us that no one was injured, but it all feels a little too creepy. Check them out for yourself over on the CR Blog.

This, to me, is another example of how a lot of industry guilds and clubs seem to be falling out of touch with today’s scene.


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