Stuff I'm Thinking About

Revolt of the Orange Juice Drinkers

So after all the upheaval the design world threw at the redesign of the Tropicana packaging, the customers seem to share similar opinions and twist Tropicana’s arm into reverting back to the old carton design. Khoi Vinh, on his site Subtraction, shares his opinion, which I’d heartily agree with.

Redesign simply for the sake of something new rarely seems like a good idea, especially when the existing design was effective — and certainly more effective than the redesign.

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