Stuff I'm Thinking About

Revolt of the Orange Juice Drinkers

So after all the upheaval the design world threw at the redesign of the Tropicana packaging, the customers seem to share similar opinions and twist Tropicana’s arm into reverting back to the old carton design. Khoi Vinh, on his site Subtraction, shares his opinion, which I’d heartily agree with.

Redesign simply for the sake of something new rarely seems like a good idea, especially when the existing design was effective — and certainly more effective than the redesign.

Stuff I'm Thinking About

Multitasking = Mediocrity


I was about to write an entry with exactly this as the subject. (Well, not word for word.) Jason over on Signal vs. Noise (the blog of 37Signals, a software company with what I think is a work ethic to model after) beat me to it with this. I was thinking about this the other day while walking home changing tunes on my iPod touch.

With all the applications pre-installed and hundreds more available at the push of a few buttons — and the help of a wi-fi network. I have a whole existence within the palm of my hand. Even something as simple as changing the track poses potential attention snares, should I catch a glimpse of one of the various apps I have installed and think, “Hmm, I wonder who’s posted what lately…” or “Have I received a response to that email yet?” Perhaps updates are available for some applications, which I need to do right away — of course. And all the while all I wanted to do was to skip to the next song on the playlist. My computer is the exact same.

All these people have devoted so much time to producing things that are supposed to make my life easier. But is it really? Easier, that is. I’m starting to wonder. A little more organized, I suppose.

Stuff I'm Digging

A Shared Nightmare

Over on Speak Up, Bryony writes a nice little piece about the ever-present — and seemingly unavoidable — errors in graphic design; specifically how many mistakes don’t reveal themselves until it’s in print. I was thumbing through an annual marketing plan I designed not too long ago for a local retail centre and, of course, found a few (minor) typos and places where I could’ve tweaked things a little more. Alas, that seems to be the nature of the beast: there’s always going to be something you could’ve done a little better.

I’m really looking forward to the book she mentions, Graphic Design: Referenced.