Paula Scher (previously mentioned here) rebrands the New York Philharmonic Orchestra. Certainly not the first to post about it, but if you haven’t heard the rumblings, it’s receiving a lot of mixed reviews. I was a little shocked at first, but after seeing the whole identity program, it’s really growing on me. Perhaps the London 2012 logo deserves a re-review… Nope. That one’s still just plain ugly.